Louisa has worked at BT (Consumer) since the evolution of BT TV and was heavily involved in the launch of BTSport after BT secured its first set of key rights for the Premier League. Working in Business Development across the BT business, but with a core focus on Sport and TV, Louisa has negotiated commercial agreements with all sizes of partners critical in delivering amazing customer experiences across devices and channels. Building long-term partnerships with rightsholders, broadcast infrastructure suppliers and social media partners with a view to developing new ways to deliver content (Subscription, Free-to-Air, Pay-per-view), whilst bringing value to consumers and the BT TV and BT Sport businesses. Born and raised in the north-east of England but living with her two children in Hertfordshire who keep her on her toes and in touch with what today’s younger consumers demand from content and the viewing experience.

Panagiotis Aroniadis is the New Media Director of PAOK FC and PAOK TV Project Manager.

Over the past seven years he helped the club transforming its digital presence winning titles off the pitch, such as the prestigious “Digital Brand of the Year” award for two consecutive years 2019 and 2020.

PAOK FC is the only club in Greece having an OTT Platform managing its TV Rights for League home games.

PAOK TV won three Global prestigious awards on 2020 Sports OTT Awards as

• Platform of the Year
• Best New Platform
• Best Marketing Campaign

With over 20 years in the sports industry, having working previously for the ICC, Ten Sports and IMG Media/TWI, Aarti has extensive experience in delivering strategies to drive sustainable growth, engage diverse fans and deliver value. As a strong believer in the power of sport to inspire and impact positive change in society, Aarti has joined forces with Formula E, in her current role as the all-electric racing series’ Chief Media Officer. Aarti leads on media partnerships and distribution, digital content and product development, broadcast coverage and fan engagement across channels, bringing to life Formula E’s vision to accelerate sustainable human progress through the power of electric racing.

Thierry Pascal has led the PGA TOUR’s international media business since 2012.

Thierry relocated back to London in June 2018 to become leader of the PGA TOUR office, as Managing Director of EMEA, whilst continuing to run the international media business as Senior Vice President and Head of Distribution for the new partnership with Discovery.

Prior to that, he was based out of the PGA TOUR headquarters in Ponte Vedra Beach, Florida, where he had been based since 2004. Thierry manages employees located in each of the PGA TOUR International offices: US, London, Beijing and Tokyo.

Thierry has overseen the growth of the media business that now worldwide sees PGA TOUR tournaments broadcast to more than 1.1 billion households in 227 countries and territories in 23 languages.

Born in London, Thierry has worked in the sports media business for over 20 years, including postings in the UK, Dubai and Singapore with Sportsworld and Parallel Media Group.