Mr Hack is responsible for driving the European Tour’s media and digital strategy creating significant growth in fan engagement across its digital channels. In addition Mr Hack heads up the group strategy function driving strategic alliances with other global golfing organisations and introducing format innovation to the sport. He also sits on the Board of European Tour Productions, which is the world’s largest producer of live golf content.

Sébastien is Head of Sports at Canal OTT, the digital division of Canal+. After 15+ years in linear broadcasting as a host, announcer and editor in chief he joined in 2015 the digital division as the head of the sports department. In this role, he handles all digital content output on social media and on the proprietary platform MyCanal. Two years ago he launched Canal OTT’s first dedicated social talk show, #LePetitDebrief, reviewing the football week live exclusively on Facebook, Twitter and Dailymotion.

Louisa has worked at BT (Consumer) since the evolution of BT TV and was heavily involved in the launch of BTSport after BT secured its first set of key rights for the Premier League. Working in Business Development across the BT business, but with a core focus on Sport and TV, Louisa has negotiated commercial agreements with all sizes of partners critical in delivering amazing customer experiences across devices and channels. Building long-term partnerships with rightsholders, broadcast infrastructure suppliers and social media partners with a view to developing new ways to deliver content (Subscription, Free-to-Air, Pay-per-view), whilst bringing value to consumers and the BT TV and BT Sport businesses. Born and raised in the north-east of England but living with her two children in Hertfordshire who keep her on her toes and in touch with what today’s younger consumers demand from content and the viewing experience.

Panagiotis Aroniadis is the New Media Director of PAOK FC and PAOK TV Project Manager.

Over the past seven years he helped the club transforming its digital presence winning titles off the pitch, such as the prestigious “Digital Brand of the Year” award for two consecutive years 2019 and 2020.

PAOK FC is the only club in Greece having an OTT Platform managing its TV Rights for League home games.

PAOK TV won three Global prestigious awards on 2020 Sports OTT Awards as

• Platform of the Year
• Best New Platform
• Best Marketing Campaign

With over 20 years in the sports industry, having working previously for the ICC, Ten Sports and IMG Media/TWI, Aarti has extensive experience in delivering strategies to drive sustainable growth, engage diverse fans and deliver value. As a strong believer in the power of sport to inspire and impact positive change in society, Aarti has joined forces with Formula E, in her current role as the all-electric racing series’ Chief Media Officer. Aarti leads on media partnerships and distribution, digital content and product development, broadcast coverage and fan engagement across channels, bringing to life Formula E’s vision to accelerate sustainable human progress through the power of electric racing.