Awards & Gala Dinner 30 Nov 2022 | Madrid

Award Categories 2022

This year, the awards will celebrate collaboration, innovation, and creativity across 17 categories – 4 new for 2022, including the launch of 2 individual awards. Created with a global focus in mind, they pay tribute to the most creative and inspiring uses of technology and new thinking

All nominations have now closed!

The ‘qualifying period’ for all entries is from: 00:01 (BST) 19th July 2021 – 23:59 (BST) 29th July 2022.

Platform of the Year - D2C

New category. This award celebrates the most outstanding sports OTT platform of 2022 operated by the rights holder.

Must be a platform that delivers live or on-demand content to consumers

The platform operator must be the rights holder associated with the product

The judges are looking for:

  • How the platform provides best-in-class experiences for users
  • How does it differentiate from its competitors
  • Growth in audience and subscription numbers
  • How does it deal with key technological challenges such as latency and piracy
  • The proof of ROI relative to platform size and scale
  • Integration of OTT as a broader Direct to Consumer strategy

Platform of the Year - Network

New category. This award celebrates the most outstanding sports OTT platform of 2022 operated by a broadcaster or platform distributing multiple sports properties.

Must be a platform that delivers live or on-demand content to consumers

The platform must distribute multiple sports properties content

The judges are looking for:

  • How the platform provides best-in-class experiences for users
  • How does it differentiate from its competitors
  • Growth in audience and subscription numbers
  • How does it deal with key technological challenges such as latency and piracy
  • The proof of ROI relative to platform size and scale
  • Integration of OTT as a broader Direct to Consumer strategy

Executive of the Year

New category. This award recognises the most outstanding industry contributions of an accomplished individual leading a sports broadcast & OTT organisation.

Nominees must work for an organisation involved within sports broadcast or have a role within an organisation dedicated to broadcast

Nominees must be C-Suite executives

The judges are looking for:

  • Examples of leadership guiding an organisation through new or challenging situations
  • How the executive helped the growth of the organisation and profitability
  • Innovative contributions to the organisation’s strategy
  • Outstanding achievements and other industry recognitions
  • Impact of work on the larger sports broadcast industry

Best Tech Company

This award recognises the company that’s driving the growth and disruption of the sports OTT industry via the use of technological innovation.

The company must deliver technological solutions to help the industry with a key technological challenge(s)

The company has created a gap between itself and the competition

Can demonstrate that the company is a key driver and influencer of the OTT industry

The judges are looking for:

  • Real-world case studies on how this company is delivering for clients
  • How much this technology company has expanded its influence on the industry
  • How this company has helped improve the consumer experience

Innovation of the Year

This award recognises the most innovative concept that has transformed the consumption of sports content by delivering a new experience for consumers or opening new opportunities for organisations to monetise. The innovation can be strategic, content, or technology-focused.

The concept was either new to the market or a significant change to an existing one

Can demonstrate meaningful impact on the company, the industry, and consumption behaviour

The judges are looking for:

  • How innovative is the nomination in comparison to existing offerings in the market
  • How well it can be proven that this innovation has transformed content consumption
  • How much new opportunity did this innovation create
  • What is the long term impact this innovation will have on the industry

Tech Solution of the Year

This award recognises the technology-based solution which best addressed a challenge/s in the industry to deliver an improved viewing experience.

The solution was either new to the market or a significant change to an existing one

The solution significantly impacted the industry’s ability to overcome a technological shortcoming to deliver a better viewing experience to consumers

The judges are looking for:

  • How well the product addresses the challenge it set to solve
  • How unique the product is to existing technology solutions
  • How viable is the solution for the long term

Best User Experience

This award is for platforms, products, and services that deliver an intuitive, interactive, and flexible user experience that drives greater retention and consumption of sports.

Platform or feature designed specifically to deliver an enhanced viewing experience

The experience must be centred around an OTT platform

Incorporates innovation unseen on other platforms

The judges are looking for:

  • How the user experience drives fan engagement
  • How has it improved platform consumption
  • Has it led to an increase in revenue or other measurable ROI
  • How the company has dealt with any reliability issues to their platform, service, or solution

Best in Anti-Piracy

This award is for the rights owner, broadcaster, or technology provider leading the way to combat the piracy of live sports.

A project, campaign, or technology that has dramatically reduced the level of piracy of live sports

The judges are looking for:

  • Measurable proof of how Piracy was impacted
  • Real-world case studies demonstrating how piracy was hindered
  • How the company, solution or technology stands out from the competition

Best in Fan Engagement

This award is for those companies who are successfully building passionate and loyal communities around their OTT platforms and services.

A company, technology or campaign that is significantly growing audiences and communities because of its fan engagement practices

Fans have an improved connectivity with the sport, the athlete or other fans consuming content in real-time

Any activity needs to be delivered through OTT or digital platforms

The judges are looking for:

  • Measurable proof of the impact this company or campaign has had on the fan
  • Examples of how fan engagement has increased as a result of the company of the nomination
  • How fan engagement has helped the company drive revenues

Best Original Content

This award recognises the best non-live sports content created for an OTT or digital platform.

Content must have been published originally on an OTT or digital platform

Content must be new and unique

The judges are looking for:

  • Data demonstrating increased viewership and engagement compared to other content
  • Evidence of increased awareness or sentiment attributable to the original content
  • Revenue from original content
  • Accolades for quality of content

Best Social Media Strategy

This award recognises the most innovative and creative strategy for distributing engaging video content on social media platforms.

Content must have been specifically intended for distribution on a social media platform

Demonstrate how video content on social media sits within broader fan engagement strategy for the organisation

The judges are looking for:

  • Authentic, engaging, creative, and format-specific content relevant to the target audience
  • Identifiable touchpoints using social media across the fan journey
  • KPI’s and measurements demonstrating engagement and promoting interaction amongst followers
  • ROI on delivery
  • Partnership collaborations using social assets

Best New Platform

This award recognises the most successful launch or re-launch of an OTT platform either direct to consumer or aggregator to the market.

Any re-launch nomination must successfully demonstrate genuine platform re-development, new content offering, rebranding, or combination of factors

Content offering must include live sports

The judges are looking for:

  • Innovative features, content offerings, or payment models distinct from competitors within the market
  • Proof of success in building subscriber base upon launch
  • How disruptive the launch has been to market
  • How launch is impacting overall business performance

Best Digital First Production

This award recognises a platform, production or solution that greatly enhanced the digital broadcast experience.

The platform or feature was primarily available in a digital OTT environment

The product broadcasted or is associated with live sports

The judges are looking for:

  • Examples of how the digital first approach improved the user experience
  • How was the digital experience unique in comparison to a traditional linear broadcast
  • Metrics displaying how digital first production positively impacted consumption

Best Marketing Strategy

This award is for a marketing approach that has driven awareness, affinity, engagement, and revenues around an OTT offering or an OTT platform that has been strategically used to drive increased revenue elsewhere within an organisation.

The marketing strategy was dedicated to growth of an OTT platform, or the OTT strategy was attributable to revenues outside of media

Must have data and insights to prove the success of the campaign

The judges are looking for:

  • How the marketing strategy was conceptualised, delivered, executed, and measured
  • Marketing that was unique, innovative, and clearly considered touchpoints across different channels and stages of the funnel
  • How the marketing performed against KPI’s, industry standards, and delivered ROI

Best Emerging Tech Company

This award recognises the most innovative and emerging technology company impacting the OTT industry.

Annual turnover under $20 million

The company has provided a solution or innovated a feature that improves the OTT industry

The judges are looking for:

  • Case studies of how the technology is providing solutions to partners in real life
  • How much impact the company’s solution could have on the wider OTT industry
  • How the company’s technology uniquely resolves a challenge within OTT

Best Start Up Tech Company

This award recognises the most impactful technology company entering the OTT industry.

Annual turnover under $5 million

Must have a proof of concept

The judges are looking for:

  • Case studies of how the technology is providing solutions to partners in real life
  • How much impact the company’s solution could have on the wider OTT industry
  • How the company’s technology uniquely resolves a challenge within OTT

Lifetime Achievement

New category. This award recognises the body of work of an individual within the sports broadcast and OTT industry whose career has fundamentally shaped the industry and their legacy will continue to have an impact on the future. This award is judges nomination only.

Nominees must have worked in the sports broadcast and OTT industry for a significant period of their career

What the nominees will be reviewed on:

  • Career achievements and other industry recognitions
  • Examples of leadership and decisions impacting the growth of the sports broadcast and OTT industry
  • The legacy and lasting impact of contributions that have affected the sports broadcast and OTT landscape