Early-Bird ends 31st May | Save £100 now!

Award Categories 2021

The awards will celebrate collaboration, innovation, and creativity across production, distribution, monetisation, direct-to-consumer, and broadcast. Created with a global focus in mind, the awards honour only the most exceptional and creative uses of technology and new thinking across 14 categories.

Deadline extended! Applications now close on 20th August 2021.

The ‘qualifying period’ for all entries is from: 00:01 (BST) 26th September 2020 – 23:59 (BST) 13th August 2021.

Platform of the Year

This award celebrates the world’s most outstanding sports OTT platform of 2021.

Must be a platform that delivers live or on-demand content to consumers

The platform must be accessible across multiple markets

The platform must be the rights owners or the content owners of multiple sports properties

The judges are looking for:

  • How the platform provides best-in-class experiences for users
  • How does it differentiate from its competitors
  • Growth in audience and subscription numbers
  • How does it deal with key technological challenges such as latency and piracy
  • The proof of ROI relative to platform size and scale
  • Strong integration into overall commercial strategy

Innovation of the Year

This award recognises a new feature, technology or product that has enhanced the consumption and use of OTT platforms.

The innovation was either an entirely new feature of the platform or been an upgrade which significantly improved functionality

Can demonstrate meaningful impact on the company, the industry, or on consumption behaviour

The judges are looking for:

  • How innovative is this product or solution in comparison to existing offerings in the market
  • How well it can be proven that this innovation has transformed content consumption
  • How this product or solution disrupted the industry

Best Tech Company

This award recognises the company that’s driving the growth and disruption of the sports OTT industry via the use of technological innovation.

The Company must deliver technological solutions to help the industry with a key technological challenge(s)

The company has created a gap between itself and the competition

Can demonstrate that the company is a key driver and influencer of the OTT industry

The judges are looking for:

  • Real-world case studies on how this company is delivering for clients
  • How much this technology company has expanded its influence on the industry
  • How this company has helped improve the consumer experience

Best Lockdown Solution

This award recognises the most innovative content strategy or technology development for delivering engaging and high-quality experiences during the COVID-19 pandemic.

It must be a demonstrable development from pre-existing features targeted at providing a solution caused by challenges of the pandemic

The solution was able to fundamentally impact the OTT industry and provide lasting value

The judges are looking for:

  • How the response was conceptualised, implemented, and its results
  • How it differed from pre-existing content, technology, or strategies
  • How it is unique to others in its field
  • How this solution fundamentally impacts the OTT industry and provides lasting value as a solution

Best Original Content

This award recognises the best non-live sports content created for an OTT or digital platform.

Content must have originally aired within the qualifying period

Content must have been published originally on an OTT or digital platform

Content must be new and unique

The judges are looking for:

  • Data demonstrating increased viewership and engagement compared to other content
  • Evidence of increased awareness or sentiment attributable to original content
  • Revenue from original content
  • Accolades for quality of content

Best User Experience

This award is for platforms and services that deliver an intuitive, interactive and flexible user experience that drives greater retention and consumption of sports.

Platform or feature designed specifically to deliver an enhanced viewing experience

The experience must be centred around an OTT platform

Incorporates innovation unseen on other platforms

The judges are looking for:

  • How the user experience drives fan engagement
  • How has it improved platform consumption
  • Has it led to an increase in revenue or other measurable ROI
  • How the company has dealt with any reliability issues to their platform, service or solution

Best Digital First Production

This award recognises a platform, production or solutions that greatly enhanced the digital broadcast experience.

The platform or feature was primarily available in a digital OTT environment

The product broadcasted or is associated with live sports

The judges are looking for:

  • Examples of how the digital first approach improved the user experience
  • How was the digital experience unique in comparison to a traditional linear broadcast
  • Metrics displaying how digital first production positively impacted consumption

Best New Platform

This award recognises the most successful launch or re-launch of an OTT platform either direct to consumer or aggregator to the market.

The launch or re-launch must have taken place since July 1st, 2020

Any re-launch nomination must successfully demonstrate genuine platform re-development, new content offering, rebranding, or combination of factors

Content offering must include live sports

The judges are looking for:

  • Innovative features, content offerings, or payment models distinct from competitors within the market
  • Proof of success in building subscriber base upon launch
  • How disruptive the launch has been to market
  • How launch is impacting overall business performance

Best in Fan Engagement

This award is for those companies who are successfully building passionate and loyal communities around their OTT platforms and services.

A company, technology or campaign that is significantly growing audiences and communities as a result of its fan engagement practices

Fans have an improved connectivity with the sport, the athlete or other fans consuming content in real-time

Any activity needs to be delivered through OTT or digital platforms

What are judges looking for?

  • Measurable proof of the impact this company or campaign has had on the fan
  • Examples of how fan engagement has increased as a result of the company of the nomination
  • How fan engagement has helped the company drive revenues

Best Marketing Strategy

This award is for a marketing approach that has driven awareness, affinity, engagement, and revenues around an OTT offering.

Demonstrate a campaign or specific marketing tactic that was implemented during the qualifying period

The campaign promoted a dedicated sports OTT platform, service or solution

Must have data and insights to prove the success of the campaign

The judges are looking for:

  • How the campaign was conceptualised, delivered, executed and measured
  • A campaign that was unique, innovative and maximised multiple marketing channels
  • How the campaign outperformed KPI’s and industry standards, and delivered ROI

Best in Anti-Piracy

This award is for the rights owner, broadcaster, or technology provider leading the way to combat the piracy of live sports.

A project, campaign, or technology that has dramatically reduced the level of piracy of live sports

A strategy or solution that offers new features from previous years

The judges are looking for:

  • Measurable proof of how Piracy was impacted
  • Real world case studies demonstrating how piracy was hindered
  • How the company, solution or technology stands out from the competition

Best Social Media Strategy

This award recognises the most innovative and creative strategy for implementing social media as part of a broader OTT strategy.

Content must’ve been specifically intended for distribution on a social media platform

Social strategy must sit within larger OTT plan

The judges are looking for:

  • Authentic, engaging, creative, and format-specific content relevant to the target audience
  • Identifiable touch points using social media as a tool to drive consumers towards your OTT offering
  • KPI’s and measurement demonstrating engagement and promoting interaction amongst followers
  • ROI on delivery
  • Partnership collaborations using social assets

Best Emerging Tech Company

This award recognises the most innovative and emerging technology company impacting the OTT industry.

Annual turnover under $20 million

The company has provided a solution or innovated a feature that improves the OTT industry

The judges are looking for:

  • Case studies of how the technology is providing solutions to partners in real life
  • How much impact the company’s solution could have on the wider OTT industry
  • How the company’s technology uniquely resolves a challenge within OTT

Best Start Up Tech Company

This award recognises the most impactful technology company entering the OTT industry.

Annual turnover under $5 million

Must have a proof of concept

The judges are looking for:

  • Case studies of how the technology is providing solutions to partners in real life
  • How much impact the company’s solution could have on the wider OTT industry
  • How the company’s technology uniquely resolves a challenge within OTT