Submission title: Friend MTS ASiD Watermarking
Restreaming piracy is now by far the most prevalent form of premium content piracy and is having a significant impact on the pay-TV ecosystem, affecting content owners, broadcasters and operators. Friend MTS ASiD (Advanced Subscriber iD) is a class-leading forensic watermarking service. Its visually imperceptible, highly robust, proprietary technology can identify streaming piracy in seconds. Designed for premium sports and entertainment, ASiD delivers unrivalled protection for live, pay-per-view and on-demand content. Founded on Friend MTS’ Global Monitoring Platform, ASiD captures and analyzes 8 months of video every day. Watermarking is automatically extracted to identify the subscribers behind redistribution so their access can be revoked.
The most widely deployed and actively used subscriber watermarking in the world, ASiD can stop content theft in minutes. The service is designed for platform operators that aggregate and sell channels to consumers. ASiD Platform Enablement/Embedding embeds the ASiD watermark on video content on direct-to-consumer broadcasts (set-top box) or through OTT infrastructure, and ASiD Extraction extracts watermarks and identifies the source of pirated content.
In addition to embedding watermarks into subscriber content playout, the ASiD service includes real-time monitoring of (and capture from) pirate services, broadcaster and platform analysis, watermark extraction, and integration back into the operator systems to enable access termination as required. This workflow is massively scalable and automated.
Incorporating Friend MTS’ subscriber-level watermarking solution as part of a comprehensive anti-piracy service can deliver real results, protecting the value of premium content and reinforcing the revenues of pay-TV service providers.